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Why Cost-Based Pricing is Damaged

From the time of the Industrial Revolution, people used cost-based pricing to decide what they YesYesshould charge for their products and services. This mindset can also be seen in the bookkeepers and accountants who always demand to know the cost of everything but...

Social Media Marketing

As we know, it is unlikely to be the death of social media. The greater influence on public discourse is not going to change but increasing day by day. So, social media marketing is a major and very important factor in marketing.  If we take a look back in 2019, we...

5 Content Marketing Techniques for 2020

“We don’t know what content we should create” “Social media was not effective in past campaign” “We didn’t get enough reach as expected” I am sure you would have heard similar stories from your clients in the past. To solve your problems we have given details about 5...

Develop the brand identity

While running a successful business brand identity is an important element to care about. Brand identity is a visible element which needs colour, design etc who tells what your brand is made up of. Brand identity is distinct from the brand image. Most often the terms...